Globalisation, advertising and language choice: Shifting values for Welsh and Welshness in Y Drych, 1851–2001

Globalisation, advertising and language choice: Shifting values for Welsh and Welshness in Y Drych, 1851–2001

Source :

• Multilingua [ 0167-8507 ] ; 2005-12-20.

Descripteurs français

• Wicri :
  • topic : Société de consommation, Diaspora, Mondialisation, Accroissement de population, Vie sociale, Pays de Galles.

English descriptors

• KwdEn :
  • Actual numbers, Advertisement, Advertiser, Advertising content, Advertising copy, Advertising texts, American diaspora, American readers, Bilingual, Bilingual wales, Bill jones, Cambridge university press, Cardiff, Celtic knot, Commercial sign, Consumer advertising, Consumer society, Coupland, Cultural change, Cultural events, Cultural studies, Cultural welshness, Cymdeithas madog, Diaspora, Different periods, Display resource, Drych, Drych advertisements, Drych issues, Drych readers, Early life, English language content, English matrix, English text, First edition, Garrett, Garrett figure, Globalisation, High quality, Hotel utica, Hywel, Hywel bishop, Inaugural edition, Initial coding, International journal, Intimate voice, January, Language choice, Language display, Language readers, Latest editions, Lively audience, Main body, Market value, Market values, Matrix, Matrix language, Minnesota press, Minority languages, Multicultural development, Necessary directions, Nikolas, Nikolas coupland, Normative code, Noson lawen, Original packages, Other hand, Other semiotically, Particular product, Personal names, Persuasive strategy, Pethau cymreig, Physical condition, Population growth, Product advertising, Recent editions, Runaway world, Same time, Second half, Significant increase, Social identity, Social life, Social theory, Sociolinguistic, Sociolinguistic research, Time trends, Wales, Wales press, Wales tourist board, Welsh, Welsh assembly government, Welsh communities, Welsh course, Welsh diaspora, Welsh goods, Welsh harps, Welsh heritage, Welsh identity, Welsh imagery, Welsh language, Welsh language content, Welsh people, Welsh readers, Welsh text, Welshness, William lewis, Year percentages.
• Teeft :
  • Actual numbers, Advertisement, Advertiser, Advertising content, Advertising copy, Advertising texts, American diaspora, American readers, Bilingual, Bilingual wales, Bill jones, Cambridge university press, Cardiff, Celtic knot, Commercial sign, Consumer advertising, Consumer society, Coupland, Cultural change, Cultural events, Cultural studies, Cultural welshness, Cymdeithas madog, Diaspora, Different periods, Display resource, Drych, Drych advertisements, Drych issues, Drych readers, Early life, English language content, English matrix, English text, First edition, Garrett, Garrett figure, Globalisation, High quality, Hotel utica, Hywel, Hywel bishop, Inaugural edition, Initial coding, International journal, Intimate voice, January, Language choice, Language display, Language readers, Latest editions, Lively audience, Main body, Market value, Market values, Matrix, Matrix language, Minnesota press, Minority languages, Multicultural development, Necessary directions, Nikolas, Nikolas coupland, Normative code, Noson lawen, Original packages, Other hand, Other semiotically, Particular product, Personal names, Persuasive strategy, Pethau cymreig, Physical condition, Population growth, Product advertising, Recent editions, Runaway world, Same time, Second half, Significant increase, Social identity, Social life, Social theory, Sociolinguistic, Sociolinguistic research, Time trends, Wales, Wales press, Wales tourist board, Welsh, Welsh assembly government, Welsh communities, Welsh course, Welsh diaspora, Welsh goods, Welsh harps, Welsh heritage, Welsh identity, Welsh imagery, Welsh language, Welsh language content, Welsh people, Welsh readers, Welsh text, Welshness, William lewis, Year percentages.

Abstract

• https://api.istex.fr/document/1EE1A2955202BEA5B44FF426F69D1797D90F4F90/fulltext/pdf

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